Mid to Senior SEO Specialist

Job description

Senior SEO Specialist

Full-Time | Remote | Recruiting in South Africa & Philippines
Australian-Based Award-Winning Digital Marketing Agency

About Us

We are an Australian-based, award-winning digital marketing agency specialising in PPC (Google Ads & Meta Ads) and CRO (Conversion Rate Optimisation).

Everything we do is built around two clear goals:

1. Help our clients generate more sales through smart, performance-driven marketing.
We use strategic paid media and conversion optimisation to drive measurable, scalable growth.

2. Produce award-level work that delivers real commercial impact.
From paid campaigns to organic search, our standard is simple — drive growth and create work we’re proud to win awards for.

We work across a wide range of industries including insurance, e-commerce, pizza franchises, florists, childcare centres, restaurants, trailers, containers, luxury accommodation, yachts, coaching businesses and more.

Although we are based in Australia, this is a full-time remote position being recruited in South Africa and the Philippines.

The Role

We are looking for a Senior SEO Specialist (5+ years’ experience) with a proven track record of delivering measurable organic growth that translates into real revenue.

This is not a role for someone who focuses on rankings alone.

We are looking for someone who understands that:

• Rankings without traffic are meaningless
• Traffic without conversions is vanity
• SEO must generate measurable ROI

You will be accountable not just for ranking commercial keywords — but for driving qualified visitors and proving that the traffic generated produces leads and/or e-commerce sales.

If Google Ads dominates certain search results, you must know how to identify opportunities where organic traffic can still win and produce measurable commercial impact.

What Success Looks Like

Success in this role means:

• Identifying revenue-driving keyword opportunities
• Increasing qualified organic traffic
• Improving rankings where real search demand exists
• Demonstrating measurable ROI from SEO efforts
• Contributing to increased leads and/or e-commerce revenue

We measure success by impact — not by activity.

Key Responsibilities

You will take full ownership of SEO strategy and implementation across our client portfolio.

On-Page SEO and Revenue-Focused Content

• Conduct advanced keyword research focused on sales-driving intent
• Identify high-impact keywords with real traffic potential
• Avoid vanity rankings with no commercial value
• Create and optimise high-quality, conversion-focused SEO content
• Structure pages around search intent and conversion outcomes
• Build strong internal linking strategies

Technical SEO

• Conduct technical audits and resolve core issues
• Improve crawlability, indexing, and site architecture
• Optimise site speed and Core Web Vitals
• Implement schema markup
• Ensure technical health supports rankings and performance

Local SEO

• Google Business Profile optimisation
• Local search and map pack ranking improvements
• Local citation strategy

AI and Modern Search Optimisation

• Implement AI-informed optimisation strategies
• Optimise for evolving AI-assisted search environments
• Leverage AI tools responsibly to enhance productivity and results
• Ensure social and content ecosystems support organic performance

You must be able to both develop strategy and execute implementation yourself.

We are not looking for someone who proposes ideas and blames others if results are not achieved.
We are looking for someone who takes ownership and proves performance.

Experience and Skills Required

• 5+ years of professional SEO experience
• Proven track record of increasing rankings and qualified organic traffic
• Clear evidence of SEO campaigns that generated measurable leads or revenue
• Strong experience in on-page SEO and content creation
• Deep understanding of technical SEO
• Experience with Local SEO (Google Business Profile optimisation)
• Strong commercial mindset — understands revenue impact
• Experience using leading SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.)
• Ability to independently execute both strategy and implementation

You must be able to demonstrate past campaigns where SEO generated real ROI.

Accountability

You will be directly responsible for:

• Increasing qualified organic traffic
• Improving rankings for commercially valuable keywords with real search volume
• Driving measurable growth in leads and/or e-commerce sales
• Proving SEO ROI through data

We do not measure success by reports.
We measure success by results.

Who This Role Is For

This role is ideal for someone who:

• Is commercially minded and ROI-focused
• Has delivered proven SEO results in competitive markets
• Can show real traffic growth that led to real revenue
• Is a self-starter and works independently
• Takes ownership of outcomes
• Thrives in a performance-driven environment
• Wants to contribute to an ambitious, award-winning agency

You should want to be known for delivering exceptional SEO performance — not just activity.

Who This Role Is Not For

This role is not suitable for someone who:

• Focuses only on rankings without traffic
• Cannot prove measurable results
• Is still learning SEO fundamentals
• Relies on others to implement strategy
• Blames external factors for poor performance
• Treats remote work casually
• Is looking for a part-time or secondary income role

We are not looking for someone to “learn on our clients.”
We are looking for someone who already knows how to deliver measurable growth.

What You’ll Gain

• Full-time remote flexibility
• Exposure to diverse and competitive industries
• Opportunity to deliver high-level SEO within a performance-driven agency
• Work alongside PPC and CRO specialists
• A results-focused, ambitious environment
• The chance to build a reputation for measurable SEO excellence

How to Apply

If this sounds like you, please:

• Email Your CV to dante@conversionadvantage.com
• Clear case studies or proof of measurable SEO results
• Evidence of traffic growth that generated leads or sales
• A short introduction explaining why you are perfect for this role

If you have not heard back within 10 days of submitting your application, please consider your application unsuccessful for progression to the next stage.

Experience and Skills Required

• 5+ years of professional SEO experience
• Proven track record of increasing rankings and qualified organic traffic
• Clear evidence of SEO campaigns that generated measurable leads or revenue
• Strong experience in on-page SEO and content creation
• Deep understanding of technical SEO
• Experience with Local SEO (Google Business Profile optimisation)
• Strong commercial mindset — understands revenue impact
• Experience using leading SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.)
• Ability to independently execute both strategy and implementation

You must be able to demonstrate past campaigns where SEO generated real ROI.

Company Description

We are an Australian-based, award-winning digital marketing agency specialising in PPC (Google Ads & Meta Ads) and CRO (Conversion Rate Optimisation).

Posted on 23 Feb 09:41, Closing date 24 Apr